Bad Bunny made music history during the 2026 Super Bowl halftime show, becoming the first Hispanic solo artist to headline one of the biggest stages in the world.
He opened his electrifying 12-minute performance by breaking the fourth wall and looking directly into the camera, delivering an emotional message to viewers in Spanish: “If I’m here at Super Bowl 60, it’s because I never, ever stopped believing in myself.”
After inspiring the audience, Bad Bunny launched into his set with his hit song “Tití Me Preguntó.”
The performance drew an estimated 135 to 142.3 million viewers, making it the most-watched halftime show since Kendrick Lamar’s appearance last year, which drew more than 133.5 million viewers.
Ahead of the game, Bad Bunny spoke openly about his mindset during a press conference on Thursday before taking the stage on Sunday.
“I’m just trying to enjoy it,” he said. “I know I’m going to have fun. The crew, the people — everyone is going to have fun that day. That’s what I’m focused on: enjoying the moment and not feeling the pressure.”
Despite the Super Bowl halftime show being one of the most sought-after opportunities in music, Bad Bunny said headlining the event was never a personal goal.
“I was never chasing this,” he explained. “My biggest pleasure is creating, having fun, and connecting with people. When I release a song and people connect with it, that’s the best feeling. That’s what I’m always looking for in the studio.”
The new year has already marked a life-changing and historic moment for the artist. His halftime performance came just one week after he won the Grammy Award for Album of the Year — an achievement he said also came as a surprise.
“I think DeBÍ TiRAR MáS FOToS is one of the most special projects I’ve done,” he said. “It brought me here. I wasn’t chasing Album of the Year at the Grammys or the Latin Grammys, and I wasn’t aiming to perform at the Super Bowl. I just wanted to reconnect with my roots, my people, my culture, and my history.”
During the performance, Bad Bunny paid tribute to that journey by featuring a younger version of himself, portrayed by Lincoln Fox. In the moment, the child watched his older self accept a Grammy from his living room alongside his parents. Bad Bunny then knelt down, patted the boy on the head, and handed him his actual Grammy trophy as the child smiled.
The All-American Halftime Show clip has since surpassed 6.1 million views on Turning Point USA’s YouTube channel.